Crystal Kendrick is the founder and president of The Voice of Your Customer, a professional consulting firm that focuses on market research, mystery observations, event planning, and community outreach. Since 2007, Ms. Kendrick has worked as the project manager for research, analysis, inclusion and community outreach initiatives for government agencies, non-profit organizations and local businesses. Ms. Kendrick often serves as a subject matter expert and presents marketing, research and social media strategies to students and business owners at local community colleges, chambers of commerce, small business support centers and training facilities. She has also published findings that are featured in three marketing books.